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love it! [Dec. 19th, 2005|09:32 am]
[mood |amusedamused]
[music |quacking]

PepsiCo ran an ad campaign in Germany featuring the slogan, “the come-alive generation.” But in the German translation, the slogan came out as “the arise-from-the-grave generation.” Consumers in Germany wondered if Pepsi was some kind of drink for Zombies.

[User Picture]From: maggiedacatt
2005-12-19 01:07 pm (UTC)

Ya get what ya pay for

It astonishes me that the U.S. continues to try to re-package/translate domestic marketing campaigns in other countries instead of coming up with targeted campaigns for those foreign markets. I mean, I understand that it is more expensive to hire marketers in each country/culture, but the resulting efforts are bound to be drastically more successful than some poorly-translated slogan that doesn't even make sense.
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[User Picture]From: randomposting
2005-12-19 01:25 pm (UTC)

Re: Ya get what ya pay for

Exactly! I find it hard to believe that none of these executives have considered the increased benefits of doing individual ad campaigns for each country. Silly's.
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